Does Google use data from social sites in ranking? [video]

So today I found this video by GoogleWebmasterHelp about the way Google uses Twitter and Facebook links as a ranking signal.Enjoy!



I have a feeling that social media will become the number one tool in SEO this year.And for all those who use SEO outsourcing teams,it great, because such a team will not only take care of the social networking SEO but  they will do it right.Opting for an in-house team will never let them spend enough time on the social networks.

SEO Outsourcing

If you are using the Internet for a long time now, and you’ve noticed the importance of a website for you business , then you can probably understand the need for SEO.This is one of the most important marketing tools when it comes to online.If you do not apply some method of search engine optimization to your website, this could mean that you are almost invisible to the search engine user.
Using SEO is clearly a must for every respectable company, but there is always the question about using an in-house team or just outsource it.

So there are clearly good things and bad things for both situations.
I’ll try to explain a bit the pro and cons of them.

Using SEO in-house can cost you a lot of money and time.Keeping your website up to date and attractive to search engines can keep a team busy for months and this is clearly not a job that you can pass to your secretary.
Outsourcing your SEO to a company specialized on this can prove not only more cost efficient but this way you will have a team who will work 9 to 5 only in the benefit of your website.

When using in-house SEO you could say that you will have more control on the strategies being used.But it can prove very hard to master, and also very costly due to the special tools you will need to buy.

The great thing about SEO outsourcing if that you can get qualified personnel fast, and not have to spend money on their training.You get experts and usually at a lower price then you would have paid if you have made an in-house team.


So you can see how using SEO in-house or outsourced can have their pros and cons.But I think that when we draw the line, SEO outsourcing is clearly the way to go if you want a professional job done clean and fast.

But this is still up to you, the owner to decide what kind of investment you want to do.

Unique Content

I have a lot of friends interested in making their pages number one.And most of them are always looking for programs and scripts that will rewrite one article into ten.I can’t say "this is a bad thing, don’t do it!” but I always try to talk them out of it.
To have unique content on your website is one of the most important things in SEO.It is preferred by search engines and it excludes plagiarism.
And btw: never ever steal content from other blogs or websites.This kind of activity can get you banned of the SERP or penalized  by search engines.I also heard about lawsuits made on this point, so beware!

So how to make some unique content?
Well stop trying to talk about the same things as other bloggers or writers and start focusing on some new subjects.No one is telling you to invent the wheel but you might find a new way to redesign it.
If you still don’t find new ideas on the subject you want to write, try using some guest writers (they could be your friends or someone with a cool blog of their own).Or maybe a ghost writer or a freelancer will be able to help you come up with some interesting content - but that will require some investing.

Either way, the thing you have to remember is that fresh, new and original content is the best if you want to make your website or blog #1 !